3M

The Australian HQ for global conglomerate 3M celebrates a history of landmark inventions, and a culture of innovation embodied as ‘Harnessing a chain reaction of new ideas’.

The experiential concept centers around geometric patterns seen in many of 3M’s products at a micro-level. These patterns are then assigned to each of the five levels, informing interpretive graphics used at large and small scale, to help create a strong spatial and transitional experience.