AVA

AN OLD BRAND FOR A NEW GENERATION

A nod to the past

A rich sense of heritage is retained through the development of the Chiron symbol (better known as a centaur), as it is refreshed and brought into the modern era.

AVA’s brand architecture comprising; Equine, Cattle, Small Animals and Unusual Pets & Avians is also visually brought into line, ensuring that the revitalised brand aligns a diverse collection of stakeholders.

Extending the brand language

Playful, tangram-inspired, animal silhouettes, re-configure, and flex according to needs, creating a customised set of pictograms.

THERE helped us reposition ourselves as the leader within our industry. With multiple member stakeholder groups, they facilitated brand workshops to educate, align and galvanise consensus. THERE provided a clear concise road map to revitalise our brand for a modern contemporary era.

The new brand has been received with an overwhelmingly positive response, and we would have no qualms in continuing to work with THERE now and into the future.

Graham Catt, CEO

Graham Catt

CEO

Australian Veterinary Association