Ending Loneliness Together

Strength In Connection

The Australian Coalition to End Loneliness (ACEL) is a recently formed collaboration of organisations and community groups working together to build an evidence-based approach to ending loneliness. United under a common name and mission – Ending Loneliness Together – the organisation seeks to target Australian audiences across the lifespan from young to old, with research activities led by Dr Michelle Lim from the Social Health and Wellbeing Laboratory at Swinburne University.

Our involvement helped refine their strategy and bring to life a visual identity that would literally become the face of the movement, whilst raising awareness and generating much-needed fundraising.

Faces in braces

To mark a new beginning for the organisation, we created a dynamic brand identity grounded in the idea of individuals coming together and forming connections. The use of an eclectic suite of typographic braces – { } – drives a brand language that represents the collective strength of our communities and the diverse range of people and personalities that forge them.

Avoiding negative connotations associated with loneliness, the brand instead deploys honest and open language, combined with informed research, to express a tone of voice that speaks with warmth, ambition and expertise. And like the visual identity, it seeks to bring people, organisations and ideas together – helping to bring attention to a national issue that is often overlooked.

To get involved visit: endloneliness.com.au

Credits

Macadamia (Website Development)
Helena Lopes (Photography)
Neal E Johnson (Photography)
Raj Eiamworakul (Photography)
Vidar Nordli-Mathisen (Photography)

Tags

Brand Identity / Campaign / Communications / Positioning / Strategy