The new Sydney office celebrates the brand’s globally connected values and culture, whilst creating an internal branding experience inspired by some iconic ‘Australiana’, but with a LinkedIn twist!
On arrival you are greeted by a giant LinkedIn ‘button’. The supersized freestanding logo, covered in blue coloured thongs (or flip-flops to some!), references Sydney’s much celebrated beach culture, and sets up the theme for what is to come.
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The beach thematic further manifests as ‘paddle pop’ sticks for wayfinding signage, custom iconography for amenities, and typographic feature walls inspired by Sydney’s harbour coastline. The outcome is a uniquely LinkedIn space, with a suite of distinctive photo opportunities for an audience of global visitors.
