QT Hotel Gold Coast

Retro surf culture and a splash of catwalk cool

After designing the nationwide masterbrand for this chain of affordable designer hotels, we ensured a unique brand expression for the inaugural QT Hotel, located on Australia’s iconic Gold Coast.

It balances its design credentials with a playful mix of quirky humour, retro surf culture and a splash of Miami catwalk cool.

Signage forms derived from the QT branding combine with unexpected materials and textures, to provide a luxurious yet very approachable feel – creating a memorable destination experience across all touchpoints, and a colourful new addition to the hedonistic Gold Coast strip.

Client

AHL Group

Size

297 keys

Completed

2011

Credits

Nic Graham (Interiors)
Spacecraft (Interiors)

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