Highforest by Mirvac. True Forest Living.

Living should come naturally. And here, it does. In a world-class vision, united by nature. Highforest Sydney is place that offers a tree-change in the city as part of a modern connected community – all nestled within a forest sanctuary.

Set within the former site of IBM Headquarters, Highforest is a community of over 400 luxurious nature-inspired homes and apartments surrounded by over 50ha of precious remnant forest.

THERE was briefed to create a unique market positioning, precinct name and visually creative brand for this exclusive residential enclave. Setting the global benchmark for metropolitan forest living.

We established a short, sharp and memorable positioning idea of ‘True Forest Living’ – emphasised the point that whilst many may claim it – few developments can actually deliver on it in its truest sense.

Meanwhile, bringing the positioning idea to life visually – we established an avant-garde art direction style – showing residents seemingly in everyday domesticated scenes whilst actually being surrounded by the forest itself.

See full case study here