Little Baxter. Get your kicks. 

Calling all caffeine connoisseurs, brew buffs, and pastry pilgrims. Welcome to Mascot’s magnet for lovers of the liquid kick.

Moxy Hotels has recently touched-down as Sydney’s newest playful and irreverent international hotel brand – boldly breaking the rules of a conventional hotel stay.

Working with property fund RF Corval and the team at Marriott, THERE was appointed to create a unique name, positioning and brand identity for Moxy’s Sydney Airport destination Café, Little Baxter, set within the expansive atrium lobby of its inaugural Australian hotel.

The creative focuses on an expressive graphic language which amplifies the caffeine ‘kick’ moment. A graphic ‘hit’ is unapologetically big and bold, like the hotel itself.

See full project casestudy: