Supergraphics take flight at Virgin Australia

Virgin Australia Group have landed in a new Sydney workplace, designed to capture their vibrant brand and a playful spirit of travel.

THERE was engaged by Virgin Australia Group to add a brand overlay to their new head office. Supergraphics harness the strong equity in their brand colours, with varying intensities of their distinctive red and purple used to reinforce a spatial planning approach of public, active zones versus quiet, focused spaces.

Signage and wayfinding installations continue the narrative, providing playful moments that are inspired by elements of the airline industry.

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