Supergraphics take flight at Virgin Australia

Posted: 28 March 2024

Posted: 28.03.2024

Virgin Australia Group have landed in a new Sydney workplace, designed to capture their vibrant brand and a playful spirit of travel.

THERE was engaged by Virgin Australia Group to add a brand overlay to their new head office. Supergraphics harness the strong equity in their brand colours, with varying intensities of their distinctive red and purple used to reinforce a spatial planning approach of public, active zones versus quiet, focused spaces.

Signage and wayfinding installations continue the narrative, providing playful moments that are inspired by elements of the airline industry.

See full project casestudy: