The power of evidence-based wayfinding at The Star Sydney
Following an audit of its existing wayfinding, and a design analysis THERE undertook an overhaul of its wayfinding system to better help visitors navigate to destination precincts within the integrated resort – with confidence.
At 139,000 sqm, The Star Sydney is one of Australia’s largest tourism and entertainment destinations. A strategic wayfinding approach was informed by significant site research, including signage audits and user-journey testing safaris.
Digital totems with animated LED edges attract visitor attention from afar, along with embedded touch screens displaying an elegant custom wayfinding interface that aids navigation within the venue enhancing the customer experience.
THERE is currently continuing our relationship with projects currently underway at The Star Gold Coast.