W Sydney’s BTWN. A metropolitan mash up of texture, taste and tales

THERE creates a new hospitality brand BTWN for W Sydney’s new boundary-breaking, palette-pushing, all-day diner and restaurant in Darling Harbour.

Born from the rebellious attitude and vibrant energy of New York City, W Hotel is a global brand with a reputation for searching for what’s new and next.

Taking its cues from Sydney’s eclectic urban landscape, BTWN is located on level three of W Sydney. Overlooking a bustling city expressway, BTWN serves up one of the city’s most dynamic urban panoramas, where the ebb and flow of passing traffic and views across a vivid skyline form an ever-changing backdrop for culinary innovation.

A strong, bold and directional graphic language takes inspiration from the traffic vernacular and streetscape diorama.

A distinct custom typographic style reflects the dynamic nature of the locale and the sense of perpetual movement and vitality. Dark & moody yet vibrant & warm – black and orange colourways reflect the buzz of metropolitan traffic at night.

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