Geocon – Grand Central Towers

Time is the Ultimate Luxury

Grand Central is the result of a visionary joint venture between Zampari and Geocon developers, delivering a landmark residential development that redefines affordable luxury in Canberra. Soaring high above the revitalised Woden Town Centre, Grand Central proudly claims the title of the neighbourhood’s tallest residential tower – a bold statement of design, innovation, and aspiration

A Tribute to Timeless Sophistication – The brand identity for Grand Central draws deeply on the restless energy and enduring elegance of New York’s iconic Grand Central Station—a global symbol of ambition, movement, and connection. Just as the station represents the beating heart of a city that never sleeps, Grand Central in Woden embodies a similar spirit: dynamic, aspirational, and seamlessly connected to everything that matters.

Ultimate convenience in location. Perfectly located in the geographic heart of Canberra, Grand Central puts everything – and everywhere – within easy reach.

Centered around an ultra contemporary masterplan, the entire precinct has been created to promote effortless connections between people, places and communities every day. Whether it’s for work or play, residents are always just a hop, skip and jump to the City Centre, airport, schools and hospitals.

Woden’s major bus exchange sits just moments away, while the soon-to-be built Stage 2 of the Canberra Light Rail will sit at the doorstep.

The vision was to create more than just a residential tower—it’s a prestigious vertical community, alive with possibility, where every detail speaks of luxury, connectivity, and modern vibrancy. Like its namesake, Grand Central is a place where life converges: work, leisure, and culture all within effortless reach. It’s a brand—and a building—that celebrates progress, elegance, and the grand scale of city living.

Client

Geocon

Completed

2021

Credits

Screencraft (Videography)

Tags

Brand Identity / Motion / Positioning / Property Branding / Residential / Strategy

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