Setting a new gold standard for Green Square, this cornerstone residential tower stands tall above one of Sydney’s most vibrant and coveted communities. Admire breathtaking, panoramic vistas from the comfort of your own home.
From the moment you step into The Frederick’s grand hotel-like lobby – you’ll experience a true sense of arrival. Inspired, considered and timelessly elegant, discover luxurious private amenity designed to enhance body, mind and soul. An address that features 5-star hotel luxury and understated opulence at every turn. This is living at the highest level.
No other address in Green Square offers the same calibre of contemporary luxury, bespoke customisation and total wellbeing.
The insight that revealed itself during the discovery process was that this luxury high-rise development was in fact the very best in terms of quality, finishes, private & public amenity with outstanding CBD views that Mirvac had ever developed. In fact, it was so premium & elevated it was ‘Beyond Compare. And so the brand positioning line was born.
THERE was engaged by Mirvac’s Residential team to articulate the brand strategy framework. We successfully delivered a comprehensive creative service that included; identity, naming, art direction, ToV copywriting, brand campaign imagery, local area imagery, render consultation, brand launch teaser & movie, primary sales brochure, design team video, hoarding design, EDM, sales gallery graphics & other design implementation.