THERE creates brand for Mirvac’s residential tower: The Frederick

Wanting to set a new standard for Green Square, THERE was enlisted by Mirvac’s Residential team to articulate the brand strategy framework and successfully deliver a comprehensive premium luxury brand.

This included brand identity, naming, art direction, ToV copywriting, brand campaign imagery, brand launch teaser & movie, primary sales brochure, design team video, hoarding design, EDM, sales gallery graphics & other design implementation.