70 Euston

All Roads Lead Here

Goodman is a long-term property partner, offering high-quality, strategically located spaces that help businesses grow over time.

For 70 Euston Road – a refurbished 6,000sqm showroom site on the prominent corner of Euston Road and Huntley Street in Alexandria – the task was to turn a high-exposure address into a brand with real magnetism.

Our challenge was to capture the site’s visibility, design quality and connectivity while keeping the story premium, distinctive and true to the Goodman brand.

We responded by creating the Seventy Euston positioning, anchored by ‘All Roads Lead Here’ and a bold identity system designed to flex across brochure, website, signage and window activations.

The outcome is a confident brand platform that recasts the site as South Sydney’s magnetic showroom destination: visible, connected and built for ambitious brands to grow.

Client

Goodman

Completed

2026

Tags

Brand Identity / Brand Strategy / Graphics

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