Kapitol

Building. Better.

Kapitol is a Melbourne-based, privately owned construction company founded in 2018. Specialising in high-tech industrial and data centre, residential, and commercial projects, Kapitol is known for its digital-first approach and fast-tracked design and construct methodology. Following rapid growth, Kapitol began to outgrow its start-up identity. THERE was commissioned to evolve the brand – modernising and maturing the visual system, and optimising it for digital and online experiences.

We first assessed whether Kapitol needed a small evolution or a giant leap. The answer was evolution. The existing logomark was refined and finessed into a bolder, more contemporary and timeless mark – one that better reflects the ambition of the organisation. Subtle, chiselled details in the logotype take cues from light across architectural façades, and went on to inform a bold new suite of supporting graphics and iconography.

Kapitol’s signature green was evolved into a brighter, bolder fluoro teal, paired with confident black accents – pushing the palette into a braver, more contemporary space.

A distinctly bold, condensed secondary display typeface adds character and personality across the brand. The result lifts Kapitol out of a sea of sameness – positioning the business as a confident leader, growing beyond tomorrow.

Client

Kapitol

Completed

2025

Tags

Brand Identity / Brand Strategy / Commercial / Graphics / Identity

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