Ovolo – Za Za Ta
Inspired by the eclectic dining scene of Tel Aviv, Ovolo The Valley’s new restaurant, Za Za Ta, is a whimsical oasis in the heart of Brisbane’s Fortitude Valley, mixing Middle Eastern flavour with Mediterranean colour.
The cheeky, irreverent branding, combines vibrant colours influenced by the dishes themselves, with illustrative motifs and emblems inspired by vintage travel stamps and souvenirs.
Za Za Ta’s wider story is brought to life by several ‘micro-identities’ that give an ownable and unique character to distinct spaces within the restaurant, whilst at the same time uniting them as part of an illustrative brand pattern.
The exotic brand is brought to life across a wide range of collateral including menus, coasters, window graphics and signage.