Ovolo – Year of the Veg
A bold & eye-catching move with a campaign to match
As the world continues to shift towards sustainable living with plant-based diets and ethical eating, Ovolo Hotels is joining in on the action. With ‘Year of the Veg’, Ovolo became the first hotel group to go completely vegetarian across all its restaurants, bars, and food services for an entire year, embodying Ovolo’s philosophy of connecting with its customers’ demands.
To celebrate Ovolo’s stereotype-smashing cuisine, we created a campaign concept inspired by the Chinese zodiac, the retro cool of vintage posters and the energetic colours of pop art. Encompassing naming, look & feel, copywriting, animation and launch video, the campaign celebrates the very best of vibrant vegetarian.
Good times. Great intentions.