Stafford Architecture

BALANCING LIGHT AND SHADOW

Renowned architecture studio Stafford, specialise in unique luxury-living experiences with international appeal. The positioning ‘Considered Elegance’, is a direct reference to their architectural approach and acts as a guiding principle for their new brand identity.

References to light and shadow, capture the temporal quality of moments, experienced within spaces designed to be lived in and enjoyed. The carefully art-directed images create a sense of timelessness and serve to highlight architectural details of structure and texture.

Bespoke typography with cut away details has been crafted to feel both classic and contemporary, whilst communicating the wider brand concept of light and shadow.

Launched as part of Stafford’s 40th anniversary, the new website has been built with their portfolio in mind – simple, clean and effortlessly sophisticated. A pared-back approach combined with art-directed video allows the beauty of Stafford’s work to speak for itself, positioning the practice as one of Australia’s pre-eminent residential architectural studios.

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Client

Stafford Architecture

Completed

2019

Tags

Award Winning / Brand Identity / Brand Refresh / Positioning / Strategy

MCK Architects

LAYERED SIMPLICITY

AVA

AN OLD BRAND FOR A NEW GENERATION

191 Port Melbourne

A PROPERTY BRAND FOR FORWARD THINKERS

CJ Duncan

A STRONG DELIVERY

Urbis

POSITIONING OUTSIDE THE SQUARE

Pembroke – T&G Building

REIMAGINING YESTERYEAR