Goodman – Southend Lane

Where industrial charm meets inner-city edge

Authentic, enduring and unique –
Original charm meets Industrious spirit collides at Southend Lane.

Writing the next chapter in Alexandria’s industrial story, Southend Lane represents a triumph of regeneration. An adaptive-reuse development with true industrial character and unlimited potential.

Here, the past collides with the present, fusing contemporary design with raw, industrial edge.

Celebrating the historic character of industrial woolstores that once lined the nearby Cooks River, Southend Lane offers a fit-for-purpose industrial estate with exceptional amenity and a clear identity.

Client

Goodman – Southend Lane

Completed

2022

Tags

Brand Identity / Brand Strategy / Campaign / Communications / Positioning / Property Branding

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