UNIFYING AN ARRIVAL EXPERIENCE
Formed by uniting three office towers, George Place is a commercial precinct sitting between George & York Streets in Sydney’s CBD. Central to the development is a new, combined ground plane lobby.
Inspired by the uniqueness of uniting a trio of buildings, a range of sculptural, 3-sided signage forms create a jewel-like signage and wayfinding family, which includes arrival signage, an above-entry placemaking pendant, and digital directory totems.
The solution is designed to work harmoniously with the finishes and materiality of the overall scheme, whilst acting as a stand-alone design feature.