LUX Collective

Making each moment matter
LUX* Resorts and Hotels have built a global reputation for disrupting expectations of the resort experience. The LUX Collective portfolio comprises four distinctive brands, each one designed to help people make the most of their time. From high-end LUX* resorts to immersion in ‘all things local’ with SALT – it’s about making each moment matter. THERE created a brand ‘sizzle’ video that introduces each of these brands.
The result is a light, bright and optimistic visual storyboard that bounces along to a music track that embodies the essence and philosophy behind each brand.

Client

LUX* Resorts & Hotels

Completed

2020

Tags

Campaign / Communications / Graphics / Hospitality / Motion

Ovolo 10 years

Celebrating a milestone

Ovolo – Year of the Veg

A bold & eye-catching move with a campaign to match

Cloverwood

LIVE BEYOND YOUR BACKYARD

Manhattan – Four Seasons Hotels

HOTEL DRINKING AT ITS FINEST

Ovolo – Te Quiero Mucho

INSPIRED BY THE DEAD

Ovolo – Wonder.Full

A BRAND FULL OF WONDER