LUX* Resorts and Hotels have built a global reputation for disrupting expectations of the resort experience. The LUX Collective portfolio comprises four distinctive brands, each one designed to help people make the most of their time. From high-end LUX* resorts to immersion in ‘all things local’ with SALT – it’s about making each moment matter. THERE created a brand ‘sizzle’ video that introduces each of these brands.
The result is a light, bright and optimistic visual storyboard that bounces along to a music track that embodies the essence and philosophy behind each brand.