The Star Brisbane

Navigating a World-Class Riverside Resort

The Star Brisbane is a premier destination within the landmark Queen’s Wharf Brisbane development, transforming a stretch of the city’s riverfront into a vibrant hospitality precinct. Bringing together luxury hotels, dining, gaming, and public spaces it plays a central role in connecting visitors to the broader CBD and Brisbane River, while offering an immersive experience for both local and international audiences.

Building on our successful signage systems for The Star’s Sydney and Gold Coast properties, the Brisbane wayfinding system was customised for the Queen’s Wharf site, addressing the scale, complexity and multi-level nature of the precinct.

A cohesive wayfinding family maintains brand consistency across the sites, with a unified approach to sign typologies, typography, and graphics – yet Brisbane’s material palette reflects the urban riverside context, impressive architecture and world-class calibre of the surrounding public realm.

Digitally activated totems provide the majority of wayfinding cues, offering dynamic, real-time information while strategically placed touchscreen kiosks allow visitors to curate their own journey through the resort. This flexible, user-focused approach supports smooth movement, accessibility, and a variety of visitor pathways delivering an intuitive and adaptable experience that reinforces The Star Brisbane as a world-class destination.

Client

The Star Brisbane

Completed

2025

Credits

Multiplex (Construction)
CV Media and Signage (Fabrication)
Graham Jepson (Photography)

Tags

Base Building / Hospitality / Placemaking / Precinct / Signage & Wayfinding

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