Urbis

POSITIONING OUTSIDE THE SQUARE

Urbis is Australia’s largest urban planner, helping clients shape cities and communities. Following an extensive, strategic engagement process across five states which included audits, analysis, interviews, and research, the brand idea of ‘Connected Experts’ is able to be unpacked to cover the many facets of their offer.

The idea of ‘thinking outside the square’, drives the brand identity and by literally moving Urbis outside a square it acts as a visual reminder of its commitment to innovation within its industry verticals.

An expandable, graphic frame, becomes the principle grid device to house text, content, and images, while a transitional colour vignette evokes a sense of dynamism and movement.

Client

Urbis

Completed

2017

Tags

Brand Identity / Brand Refresh / Brand Strategy / Campaign / Communications / Guidelines / Positioning / Strategy

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