Whiddon

CREATIVE AGEING

Whiddon Group is a 70yr old not-for-profit organisation, caring for over 2,000 Australians. The new brand identity delivers on their customer promise, ‘Enriching lives by keeping people connected to, and participating in, the things that matter to them’.

With a holistic approach to aged care, Whiddon’s Creative Ageing programs are part of what makes them so unique. From gardening and art, to singing, cooking and even raising chooks, these creative programs help inform the brand’s illustrative visual language.

Hand-drawn illustrations reflect both the organisation’s values and services, and add a sense of warmth to communications. This flexible brand system allows Whiddon to tailor the visual tone of their message, communicating more effectively with different audiences.

From a variety of layouts, to uniforms, liveries, digital assets and signage – Whiddon’s new visual identity has been designed with a holistic experience in mind.

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Awards

A Silver Award – Design Awards

Tags

Award Winning / Brand Identity / Brand Refresh / Brand Strategy / Campaign / Communications / Guidelines / Motion / Positioning / Strategy

AVA

AN OLD BRAND FOR A NEW GENERATION

Stafford Architecture

BALANCING LIGHT AND SHADOW

Ovolo – Wonder.Full

A BRAND FULL OF WONDER

CJ Duncan

A STRONG DELIVERY

Pembroke – T&G Building

REIMAGINING YESTERYEAR

Urbis

POSITIONING OUTSIDE THE SQUARE