Whiddon
CREATIVE AGEING
Whiddon Group is a 70yr old not-for-profit organisation, caring for over 2,000 Australians. The new brand identity delivers on their customer promise, ‘Enriching lives by keeping people connected to, and participating in, the things that matter to them’.
With a holistic approach to aged care, Whiddon’s Creative Ageing programs are part of what makes them so unique. From gardening and art, to singing, cooking and even raising chooks, these creative programs help inform the brand’s illustrative visual language.
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