Despite Are Media having over 21 million social followers, producing average 1,650 facebook posts, 570 insta posts, 350 pins, 10-15 TikToks per brand every month – there remained a lack of salience amongst prospective customers.
With the acquisition of a sophisticated e-commerce platform and $5m investment in data the stage was set to achieve the objective of re-engineering Are Media as a ‘future-forward relevant brand’ that aligns with the new CEO’s vision.
The current bland brand lacked any sense of dynamism or zest. Beyond the logo itself, the brand was constrained by limited colours, tired fonts, lack any supporting graphics and devices.
The creative solution was to inject energy, sophistication and boldness into the brand – THERE created a flexible graphic device inspired by the myriad of conversations sparked by its audiences. A suite of speech mark inspired devices were created to scale and crop to allow key messages to be communicated with clarity.
THERE delivered a new brand & design system, brand guidelines, website art direction, animations, & stationery to their in-house team. Along with a series of brand tutorial sessions providing creative guidance and onboarding for the brand and tone of voice.