AstraZeneca is the global biopharmaceutical company that focuses on the discovery and development of medicines. For their existing Australian head office, the Co-Lab was created – a dedicated space to problem solve and grow new, innovative solutions.
The space aims to transport staff into a creative environment where Design Thinking underpins an iterative test-and-learn methodology. As the practice is about embracing mindset shifts to tackle problem-solving, a concept for the space was borne out of the idea of seeing things from a shifted perspective.
Utilising the architectural blade walls, a suite of CGI graphics was developed to create the impression of false depths and interlocking spaces – with the aim to jolt individuals out of task mode and transport them into a new, reimagined workplace.
Bold colours act as a beacon across the floor, with smaller details encouraging people to explore. Geometries are purposefully played with and distorted, creating an immersive experience that encourages you to look twice – with both 3D architecture and 2D graphics working together to push boundaries and perceptions.
