Twitter’s new Singaporean workplace is part of a global push to make their offices more agile, accommodating the social networking giant’s shift towards hybrid working. To help activate the new space, graphics based on iconic Singaporean elements are showcased through feature walls and digital placemaking.
The design inspiration draws directly from Twitter’s brand guidelines, combined with the heritage of everyday objects and artefacts found in the city. Colloquial language and phrases are then overlaid in dynamic typography. The result is a branded space where ‘Tweeps’ can gather to create or share memories, against a background of colour, imagery and local sentiment.