Westpac Innovation Hub

Innovation is at the heart of Westpac’s vision to be one of the world’s great service companies. To serve customers and remain relevant in a changing world, they have built a custom space that serves to shift behaviours and thinking into a creative mind-set.

The Innovation Hub is a hyper-flexible space that can change from 5 individual workshop rooms to one large forum space.
The entry experience sets the tone for the whole space, with a digital backdrop projected onto a series of curtains that link the reception area to the work rooms.

The digital content was designed under 3 key themes of nature, disruption and connection – providing
the client with a library of assets. Through the content-management system, users can create playlists of digital content and curate the ambience

of the space, mixing in coloured lights and sound to create a completely customised environment