Challenger

Iconic heritage inspires a modern brand

Moving into the iconic No. 5 Martin Place – a heritage building at the heart of Sydney’s CBD – investment management firm Challenger, required a contemporary workplace that showcased a modern brand within this historical backdrop.

Inspired by the building’s heritage and ornate architectural details, a series of geometric patterns align with the Challenger brandmark – signifying beauty and precision.

In the main atrium, 3-dimensional tiles provide activation to corridors across three levels whilst visually linking the vertical tenancy. A facetted signage family guides visitors to key spaces and provide a visual contrast to the rich timbers of the heritage space.

Folded, copper letterforms help create a unique identity for the in-house cafe space.

Client

Challenger

Size

9,000sqm

Completed

2015

Credits

Woods Bagot (Interiors)
Wizardry (Fabrication)

Tags

Finance / Graphics / Signage & Wayfinding / Workplace

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