Ovolo – Wonder.Full

A BRAND FULL OF WONDER

Aligning identity to experience

Ovolo’s brand evolution realigns its visual language with the hotel experience –whilst maintaining the cheeky, youthful spirit that continues to make them so successful and popular with an increasingly design-savvy audience.

Flexible brand system

At the core of the identity is a distinctive typographic system that when combined with vibrant imagery, creates a graphic language that is bold, flexible, and expressive. A new photographic approach captures Ovolo’s unconventional nature – intriguing curios, unusual objects, and wonderful moments, all helping to complete the story of each hotel’s unique offering.

rules for rule-breakers

Wonder. Full. has come to life across a suite of key touchpoints, covering everything from key cards, print ads, in-room ‘loot bags’, website, social media assets and beyond. A set of ‘Rules for Rule-Breakers’ guidelines further ensures Ovolo have the right tools to bring the identity to market.

THERE were a natural choice in our need to find local, brand experience experts who would quickly understand our culture and DNA, and as a result develop unique and creative branded collateral for the Ovolo Brand.

THERE certainly delivered just that, strengthening our positioning with a cheeky, irreverent tone-of-voice, and raising our profile to #1 on Tripadvisor.

Stephen Howard, Group Director

Stephen Howard

Group Director

Ovolo Hotels