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Brand Identity
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BALANCING LIGHT AND SHADOW
A MEZZE OF EXOTICA
KNOWLEDGE SPACE MEETS WORK PLACE
A PROPERTY BRAND FOR FORWARD THINKERS
INDUSTRIAL COOL AT THE CITY EDGE
A BRAND FULL OF WONDER
LIVING THE HIGH LIFE
OWN THE CITY
SETTING THE BENCHMARK HIGHER
AN OLD BRAND FOR A NEW GENERATION
A WORKPLACE WOVEN OVER 200YRS
UNIFYING AN ARRIVAL EXPERIENCE
A BOLD AND VIBRANT HOME
KEEPING INNOVATION CONSTANT
REAFFIRMING A CIVIC HEART
AN ENDURING PLACE TO MEET
CREATIVE AGEING
A STRONG DELIVERY
LAYERED SIMPLICITY
LIVE BEYOND YOUR BACKYARD
INSPIRED BY THE DEAD
A PLACE FOR THE PEOPLE
WHERE ART MEETS SCIENCE
A MODERNIST MAKEOVER
NAVIGATING AN AGILE UNIVERSITY CAMPUS
PERFECTLY IMPERFECT
HOTEL-INSPIRED LIVING
POSITIONING OUTSIDE THE SQUARE
REIMAGINING YESTERYEAR
REDEFINING THE MALL EXPERIENCE
END-OF-TRIP WITH RAZZLE DAZZLE
NAVIGATING AN URBAN FORESHORE PRECINCT
GIVING A PRIVATE SPACE A SENSE OF PLACE
A TREE OF KNOWLEDGE
BEING CHEEKY AT SYDNEYS MOST LOVED HOTEL
DEFINING AGILE EXPERTISE
BRINGING THE COUNTRY TO THE CITY
A global network gets locally connected
Strength In Connection
Animating a common purpose
Retro surf culture and a splash of catwalk cool
DOMESTICATING THE WORKPLACE
Harnessing a global force for innovation
Iconic heritage inspires a modern brand
A rebrand to drive growth
Indexing a nation’s history
The experience of innovation
Combining potential to unite law enforcement
A CONTEMPORARY & VIBRANT DESIGN SYSTEM
COMPLEX JARGON MADE SIMPLE
Revolutionising health cover
Unbanking a bank
Bringing water to life
A NEW DAY BEGINS AT MIDNIGHT
A bold & eye-catching move with a campaign to match
Celebrating a milestone
Movement vs Technology
Land based sea travel
Making each moment matter
Precision and connectivity for a global technology leader
THE WORKPLACE GROUNDSCRAPER
STANDING TALL IN NORTH SYDNEY
REVEALING THE INNER WORKINGS
A NATURAL SPACE FOR INNOVATION
Cultural diversity guides an iconographic approach
A tactile layering of a storied past
LIVING. MADE LIVELIER.
BUILDING AN ICONIC BUILDING BRAND
GREAT FOOD WITH GOOD INTENTIONS
INSPIRING PEOPLE THROUGH NATURAL HEALTHCARE
DIVERSITY & VIBRANCY HELP POSITION A COMMERCIAL OFFICE TOWER
A KALEIDOSCOPE OF CHARACTER
Tactical campaigns
BEYOND COMPARE
LIFE WITH THE WORKS
EXPERIMENTS IN EDUCATION
Beautifying places and spaces
HOTEL DRINKING AT ITS FINEST
EVIDENCE-BASED WAYFINDING THAT SHINES
Retail Language
The Grand Tour
A SPECTACULAR FORESHORE PROMENADE
SETTING THE WORLD IN MOTION
